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1

If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect

Wright, Scott A., da Costa Hernandez, José Mauro, Sundar, Aparna, Dinsmore, John, Kardes, Frank R.

Journal:

International Journal of Research in Marketing

Year:

2013

Language:

english

File:

PDF, 128 KB

english, 2013

2

The Role of Customer Gratitude in Relationship Marketing

Palmatier, Robert W, Jarvis, Cheryl Burke, Bechkoff, Jennifer R, Kardes, Frank R

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 150 KB

english, 2009

3

Toward a more nuanced understanding of the statistical properties of a median split

Iacobucci, Dawn, Posavac, Steven S., Kardes, Frank R., Schneider, Matthew J., Popovich, Deidre L.

Journal:

Journal of Consumer Psychology

Year:

2015

Language:

english

File:

PDF, 795 KB

english, 2015

4

The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising

Sundar, Aparna, Kardes, Frank R., Wright, Scott A.

Journal:

Journal of Advertising

Year:

2015

Language:

english

File:

PDF, 395 KB

english, 2015

5

Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective

Frank R. Kardes and Gurumurthy Kalyanaram

Journal:

Journal of Marketing Research

Year:

1992

Language:

english

File:

PDF, 2.69 MB

english, 1992

6

Effects of accuracy motivation and need to evaluate on mode of attitude formation and attitude–behavior consistency

Maria L. Cronley, Susan Powell Mantel, Frank R. Kardes

Journal:

Journal of Consumer Psychology

Year:

2010

Language:

english

File:

PDF, 418 KB

english, 2010

7

The Role of Customer Gratitude in Relationship Marketing

Robert W. Palmatier, Cheryl Burke Jarvis, Jennifer R. Bechkoff and Frank R. Kardes

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 2.87 MB

english, 2009

8

The role of idiosyncratic attribute evaluation in mass customization

Sanjay Puligadda, Rajdeep Grewal, Arvind Rangaswamy, Frank R. Kardes

Journal:

Journal of Consumer Psychology

Year:

2010

Language:

english

File:

PDF, 454 KB

english, 2010

9

Non-Conscious Influences on Consumer Choice

Gavan J. Fitzsimons, J. Wesley Hutchinson, Patti Williams, Joseph W. Alba, Tanya L. Chartrand, Joel Huber, Frank R. Kardes, Geeta Menon, Priya Raghubir, J. Edward Russo, Baba Shiv, Nader T. Tavassoli

Journal:

Marketing Letters

Year:

2002

Language:

english

File:

PDF, 76 KB

english, 2002

10

Spontaneous Inference Processes in Advertising: Effects of Need for Cognition and Self-Monitoring on Inference Generation and Utilization

Douglas M. Stayman and Frank R. Kardes

Journal:

Journal of Consumer Psychology

Year:

1992

Language:

english

File:

PDF, 369 KB

english, 1992

11

In Defense of Experimental Consumer Psychology

Frank R. Kardes

Journal:

Journal of Consumer Psychology

Year:

1996

Language:

english

File:

PDF, 425 KB

english, 1996

12

The median split: Robust, refined, and revived

Iacobucci, Dawn, Posavac, Steven S., Kardes, Frank R., Schneider, Matthew J., Popovich, Deidre L.

Journal:

Journal of Consumer Psychology

Year:

2015

Language:

english

File:

PDF, 413 KB

english, 2015

13

An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning

John Kim, Chris T. Allen and Frank R. Kardes

Journal:

Journal of Marketing Research

Year:

1996

Language:

english

File:

PDF, 1.80 MB

english, 1996

14

Effects of advertising cues on brand extension evaluation: A global versus focused processing style account

Puligadda, Sanjay, Cronley, Maria, Kardes, Frank

Journal:

Journal of Brand Management

Year:

2013

Language:

english

File:

PDF, 228 KB

english, 2013

15

Positive affectivity as a predictor of consumers’ propensity to be brand loyal

Pulligadda, Sanjay, Kardes, Frank R, Cronley, Maria L

Journal:

Journal of Brand Management

Year:

2016

Language:

english

File:

PDF, 195 KB

english, 2016

16

Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis

Iacobucci, Dawn, Popovich, Deidre L., Bakamitsos, Georgios A., Posavac, Steven S., Kardes, Frank R.

Journal:

Foundations and Trends® in Marketing

Year:

2015

Language:

english

File:

PDF, 876 KB

english, 2015

17

Profits and halos: The role of firm profitability information in consumer inference

Steven S. Posavac, Michal Herzenstein, Frank R. Kardes, Suresh Sundaram

Journal:

Journal of Consumer Psychology

Year:

2010

Language:

english

File:

PDF, 701 KB

english, 2010

18

Spontaneous Inference Processes in Advertising: Effects of Need for Cognition and Self-Monitoring on Inference Generation and Utilization

Douglas M. Stayman, Frank R. Kardes

Journal:

Journal of Consumer Psychology

Year:

1992

Language:

english

File:

PDF, 1.04 MB

english, 1992

19

Direction of comparison, expected feature correlation, and the set-size effect in preference judgment

Frank R. Kardes, David M. Sanbonmatsu

Journal:

Journal of Consumer Psychology

Year:

1993

Language:

english

File:

PDF, 865 KB

english, 1993

20

Exploring the Boundaries of the Framing Effect: The Moderating Roles of Disparate Expected Values and Perceived Costs of Judgmental Errors

James J. Kellaris, Frank R. Kardes and Theresa Dinovo

Journal:

Marketing Letters

Year:

1995

Language:

english

File:

PDF, 659 KB

english, 1995

21

Contextual Influences on Omission Neglect in the Fault Tree Paradigm

David H. Silvera, Frank R. Kardes, Nigel Harvey, Maria L. Cronley, David C. Houghton

Journal:

Journal of Consumer Psychology

Year:

2005

Language:

english

File:

PDF, 2.34 MB

english, 2005

22

A Selective Hypothesis Testing Perspective on Price-Quality Inference and Inference-Based Choice

Maria L. Cronley, Steven S. Posavac, Tracy Meyer, Frank R. Kardes, James J. Kellaris

Journal:

Journal of Consumer Psychology

Year:

2005

Language:

english

File:

PDF, 1.55 MB

english, 2005

23

Construal-Level Effects on Preference Stability, Preference-Behavior Correspondence, and the Suppression of Competing Brands

Frank R. Kardes, Maria L. Cronley, John Kim

Journal:

Journal of Consumer Psychology

Year:

2006

Language:

english

File:

PDF, 1.23 MB

english, 2006

24

On the automatic activation of attitudes.

Fazio, Russell H., Sanbonmatsu, David M., Powell, Martha C., Kardes, Frank R.

Journal:

Journal of Personality and Social Psychology

Year:

1986

Language:

english

File:

PDF, 1.32 MB

english, 1986

25

Debiasing omission neglect

Frank R. Kardes, Steven S. Posavac, David Silvera, Maria L. Cronley, David M. Sanbonmatsu, Susan Schertzer, Felicia Miller, Paul M. Herr, Murali Chandrashekaran

Journal:

Journal of Business Research

Year:

2006

Language:

english

File:

PDF, 118 KB

english, 2006

26

Selective versus comparative processing

Kardes, Frank R.

Journal:

Journal of Consumer Psychology

Year:

2013

Language:

english

File:

PDF, 176 KB

english, 2013

27

Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective

Paul M. Herr, Frank R. Kardes and John Kim

Journal:

Journal of Consumer Research

Year:

1991

Language:

english

File:

PDF, 302 KB

english, 1991

28

Overestimating the Importance of the Given Information in Multiattribute Consumer Judgment

David M. Sanbonmatsu, Frank R. Kardes, David C. Houghton, Edward A. Ho and Steven S. Posavac

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 415 KB

english, 2003

29

Direction of Comparison, Expected Feature Correlation, and the Set-Size Effect in Preference Judgment

Frank R. Kardes and David M. Sanbonmatsu

Journal:

Journal of Consumer Psychology

Year:

1993

Language:

english

File:

PDF, 300 KB

english, 1993

30

No product is perfect: The positive influence of acknowledging the negative

Pfeiffer, Bruce E., Deval, Hélène, Kardes, Frank R., Hirt, Edward R., Karpen, Samuel C., Fennis, Bob M.

Journal:

Thinking & Reasoning

Year:

2014

Language:

english

File:

PDF, 149 KB

english, 2014

31

Comparative Advertising: Effects of Structural Alignability on Target Brand Evaluations

Zhang, Shi, Kardes, Frank R., Cronley, Maria L.

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 152 KB

english, 2002

32

Consideration Set Overvaluation: When Impossibly Favorable Ratings of a Set of Brands Are Observed

Kardes, Frank R., Sanbonmatsu, David M., Cronley, Maria L., Houghton, David C.

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 149 KB

english, 2002

33

The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes

Rajdeep Grewal, Raj Mehta and Frank R. Kardes

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 3.03 MB

english, 2004

34

“The struggle isn't real”: How need for cognitive closure moderates inferences from disfluency

Wu, Ruomeng, Shah, Esta D., Kardes, Frank R.

Journal:

Journal of Business Research

Year:

2019

Language:

english

File:

PDF, 995 KB

english, 2019

35

A Multi‐Stage, Multi‐Process Analysis of Consumer Judgment: A Selective Review and Conceptual Framework

Wyer, Robert S., Kardes, Frank R.

Journal:

Journal of Consumer Psychology

Year:

2020

Language:

english

File:

PDF, 22.52 MB

english, 2020

36

The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership

Rajdeep Grewal, Raj Mehta, Frank R Kardes

Journal:

Journal of Economic Psychology

Year:

2000

Language:

english

File:

PDF, 174 KB

english, 2000

37

Market Share Overestimation and the Noncomplementarity Effect

David Houghton, Frank Kardes

Journal:

Marketing Letters

Year:

1998

Language:

english

File:

PDF, 60 KB

english, 1998

38

In Defense of Experimental Consumer Psychology

Frank R. Kardes

Journal:

Journal of Consumer Psychology

Year:

1996

Language:

english

File:

PDF, 1.25 MB

english, 1996

39

Down the Garden Path: The Role of Conditional Inference Processes in Self-Persuasion

Frank R. Kardes, Maria L. Cronley, Manuel C. Pontes, David C. Houghton

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 3.04 MB

english, 2001

40

Consumer Inference: A Review of Processes, Bases, and Judgment Contexts

Frank R. Kardes, Steven S. Posavac, Maria L. Cronley

Journal:

Journal of Consumer Psychology

Year:

2004

Language:

english

File:

PDF, 3.35 MB

english, 2004

41

Overestimating the Importance of the Given Information in Multiattribute Consumer Judgment

David M. Sanbonmatsu, Frank R. Kardes, David C. Houghton, Edward A. Ho, Steven S. Posavac

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 1.52 MB

english, 2003

42

When Should Consumers and Managers Trust Their Intuition?

Frank R. Kardes

Journal:

Journal of Consumer Psychology

Year:

2006

Language:

english

File:

PDF, 669 KB

english, 2006

43

The interactive effects of message appeal and individual differences on information processing and persuasion

Meera P. Venkatraman, Deborah Marlino, Frank R. Kardes, Kimberly B. Sklar

Journal:

Psychology and Marketing

Year:

1990

Language:

english

File:

PDF, 600 KB

english, 1990

44

Activating a mental simulation mind-set through generation of alternatives: Implications for debiasing in related and unrelated domains

Edward R Hirt, Frank R Kardes, Keith D Markman

Journal:

Journal of Experimental Social Psychology

Year:

2004

Language:

english

File:

PDF, 280 KB

english, 2004

45

Motivated Search: Effects of Choice Accountability, Issue Involvement, and Prior Knowledge on Information Acquisition and Use

Hanjoon Lee, Paul M Herr, Frank R Kardes, Chankon Kim

Journal:

Journal of Business Research

Year:

1999

Language:

english

File:

PDF, 215 KB

english, 1999

46

Moderating effects of prior knowledge on the perceived diagnosticity of beliefs derived from implicit versus explicit product claims

Frank R. Kardes, John Kim, Jeen-Su Lim

Journal:

Journal of Business Research

Year:

1994

Language:

english

File:

PDF, 799 KB

english, 1994

47

Using imagine instructions to induce consumers to generate ad-supporting content

Silvera, David H., Pfeiffer, Bruce E., Kardes, Frank R., Arsena, Ashley, Justin Goss, R.

Journal:

Journal of Business Research

Year:

2014

Language:

english

File:

PDF, 333 KB

english, 2014

48

Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information

Hernandez, José Mauro C., Han, Xiaoqi, Kardes, Frank R.

Journal:

Journal of Business Research

Year:

2014

Language:

english

File:

PDF, 1.69 MB

english, 2014

49

Down the Garden Path: The Role of Conditional Inference Processes in Self-Persuasion

Frank R. Kardes, Maria L. Cronley, Manuel C. Pontes and David C. Houghton

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 594 KB

english, 2001

50

The Effects of Physiological Arousal on Information Processing and Persuasion

David M. Sanbonmatsu and Frank R. Kardes

Journal:

Journal of Consumer Research

Year:

1988

Language:

english

File:

PDF, 256 KB

english, 1988

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